One of Japan’s most popular casual wear brands is Uniqlo. Fast Retailing Co., Ltd. owns a majority stake in the business. This Yamaguchi-based firm, Ogori Shji (known formerly as “Men’s Shop OS”), was established in March 1949 in Ube, Yamaguchi, and has been operating men’s clothing shops since.
Hiroshima’s “Unique Clothing Warehouse” first started for business in Fukuro-machi, Naka-ku, in May of 1984. In the beginning, the brand’s name was intended to be a shorthand for “strange clothing.” It wasn’t until 1988 that the Hong Kong personnel responsible for trademark registration mistook “C” for a Q, and thus the brand name was born. “uniqlo” was then changed to “uniqlo” in Japan by Tadashi Yanai. Uniqlo’s name was changed from “Ogori Shji” to “Fast Retailing” in September 1991, and by April 1994, there were more than 100 outlets open in Japan.
For the first time, in 1997, Fast Retailing followed the “SPA” strategy of American retailer The Gap, which meant that they would make and sell their own goods solely. Customers may expect assistance from retailers’ go-to-market experts at The Fresh Architect Group, which has a Los Angeles office led by Richard Seireeni and Sy Chen to assist them with everything from product design and visual merchandising to shop layout and a brand new logo. The citation for this statement is not available. A well-established corporate practice, Uniqlo had begun outsourcing its apparel manufacturing to factories in China where labor was cheap. The popularity of low-cost goods in Japan as a result of the country’s recession at the time. Additionally, their advertising strategies, apparel quality, and fresh retail layouts were successful.
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- Click [Order History] on the [Human] icon in the upper right corner of the screen.
- Please click [MEMBERSHIP] > if you are an App user. [Order history]
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If you are unable to cancel your online order within 30 minutes of checkout, you may want to explore an online return or exchange.