Building Digital Appeal – Roofing Marketing Insights


Roofing businesses that successfully market themselves generate more business, attract more clients and improve their reputation through online endorsements. That’s why embracing digital marketing is so important for roofing contractors.

Building Digital Appeal - Roofing Marketing Insights
Building Digital Appeal – Roofing Marketing Insights

Here are five ways to grow your roofing business with digital marketing. Learn more about each one: 1. Email Marketing.

Social Media

A successful roofing company must have a strong foothold in the digital landscape. This includes social media, which can be an excellent platform for roofers to show off their work and engage with their audience.

Roofers can also use social media to create informative content that can help potential customers. This could include blog posts that answer common questions, videos for roofing maintenance tips, and infographics.

Home services businesses can also benefit from retargeting ads that show up to prospects as they browse the web. This is an effective way to generate leads for roofing companies without breaking the bank on a costly advertising campaign.


Email is a cost-effective marketing method for roofing contractors, with an average return of $36 for every $1 spent. However, it can be challenging to create an email appeal that stands out from the crowd of inboxes.

The subject line and pre-header text are critical for an eAppeals’ success. These are the first few words that donors see before deciding whether to read it or thumb-swipe it away.

Complement your digital marketing strategy with traditional methods such as Craigslist/Backpage, TV advertising, and SEO. These roofing marketing strategies can bring immediate results and help you to get in front of potential clients quickly. Using these tactics in conjunction with digital marketing can boost your roofing business’s lead generation and sales performance.

Search Engine Optimization (SEO)

Search engines scan and index the internet, then use complex algorithms to rank pages based on relevance and reputation. These algorithms take into account both on-page factors, like the keywords that appear in your content, as well as off-page factors, like who links to you and what kind of authority those links carry.

Optimizing for organic SEO requires the implementation of best practices for creating content that fulfills user search queries. It involves incorporating relevant keywords into titles, headings, alt text for images, and URLs, among other things. When done properly, roofing companies can use digital marketing to boost brand awareness and capture leads through organic searches. The good news is that unlike pay-per-click advertising, SEO continues to work even after the investment is made.

Influencer Marketing

In a marketing world where consumers have a wealth of options, businesses need to stand out from their competition. Influencer marketing is a great way to do that. It helps you reach new audiences, builds brand recognition, and encourages people to make a purchase.

Using an influencer marketing platform like Awario, you can track your success and optimize each step of your campaign. The platform allows you to identify influencers who are a good fit for your business and then reach out to them to collaborate.

Authenticity is key when working with influencers. Encourage them to create content that reflects their genuine experience with your product or service. This authenticity resonates with your audience and increases trust. In fact, 33% of Gen Z-ers say that they have purchased a product based on an influencer recommendation.