An explosion in the number of multi-city music festivals throughout the Middle East, inclusive of Dubai, Riyadh and Doha has brought about an unforeseen stress test on telecom operators. The attendance of these events at the international level has increased considerably, as it is covered by the Arab news, with fans traveling to various countries within days. In the case of telecom providers, it is not only about serving a larger number of users but also millions of live streaming users, social sharing and digital payment users who are always on the move and who require connectivity at all times.
When Networks Speed Much Slower Than Fans
When a regular festival is held, tens of thousands of users cause spikes in the data traffic in a confined area. Take it to cross-border in the same week and the problem becomes much more complicated. Devices do not merely connect; they switch networks many times over. In the absence of optimized roaming steering, the user can find themselves on overloaded or weaker partner networks, resulting in low speeds and buffering.
The behavior of the roaming steering during short-duration and high-density events is now being reexamined by the operators. They are testing adaptive setups rather than default preferences based on crowd density and time-based demand.
Telcovas has been engaged in the creation of these high mobiles, especially the way mobile users move across cities and networks within a limited time frame. According to Telcovas knowledge, traditional roaming steering configurations are not that dynamic.
Management Design Networks That Work in Moments, Not Covers
What is interesting in this case is the change in thinking. Telecom operators are not only optimizing by the geography, but also by the moments. The schedules of festivals, the list of artists and the high-activity hours are currently shaping the roaming steering configuration. As an example, operators can use networks that have a greater bandwidth capacity as a priority, even outside their default partners in the case of headline performances. This method makes wandering steering context-oriented, as opposed to absolute.
Price factors are also a factor, though experience is becoming equally significant. A person having a hard time uploading a video in a live concert is not only having a network problem, but it is a wasted moment of engagement.
The other minor change is the implementation of short-term roaming contracts that are event-specific. They are being combined with tailored steering rules of roaming to manage temporary increases in traffic.
According to Telcovas, these experience-driven strategies may be increasingly prevalent with the world turning into an experience economy.
With the ever growing international festivals, telecom operators are getting to know that connectivity is not all about being present–it has to be reliable when they are needed the most.
And progressively, that reliability is informed by the level of smartness with which roaming steering is exercised in the background.
